We suggest monitoring client retention, client outcome measures, referral sources, payroll (if your practice will include multiple providers), and productivity at the practice and provider levels. These metrics will help you understand your practice’s strengths and weaknesses, and set goals for yourself.

The decision of offering services on a cash-pay or insurance-based model depends on several factors. First, consider if you have the capacity to manage the claims submission, denials, and negotiations with insurance companies. Second, assess how many of your intended clients can afford mental healthcare without insurance, as offering private pay may limit your potential clientele. However, private pay may provide higher reimbursement for each appointment than insurance. Finally, weigh how much autonomy you need in your practice against other concerns. When you accept insurance, the insurance company has a say in how you treat each diagnosis, how many sessions are covered, and other details. It’s important to evaluate these factors and determine which model aligns with your practice goals and values. Offering both options can also provide flexibility for clients, but it’s important to ensure proper billing and documentation procedures are in place.

While a website is obviously not a legal requirement to start practicing, it is advisable to have one from a business standpoint. Many prospective clients conduct online searches for mental health providers, and will review a provider’s website before they pick up the phone to make an appointment. In addition, referral sources may want to peruse your website and direct their patients to it. If you’re worried about the cost of designing an online space, keep in mind that effective sites needn’t be expensive. Many online services now offer simple design templates and website hosting for a fraction of the cost of professional designers.